Employee Spotlight

2024 Employee Spotlight

Meet Floyd McEntire Jr!

Floyd has been with Rockaway for less than a year, but he’s quickly become an integral part of the team as Shop Manager, providing maintenance and repairs on the full line of our small and large equipment inventory. Originally from Vevay, Indiana, Floyd brought with him decades of experience in equipment maintenance, plus a proud background as a veteran firefighter and safety trainer. At 37 years of age, Floyd enjoys spending time with his wife and three daughters, walking along the downtown Riverwalk, and riding motorcycles during his off time. Floyd says Rockaway is a great, fast-growing company that’s an excellent place to work with good people. And he’s eager to contribute to improving our operational excellence. Thank you, Floyd, for being a part of Team Rockaway!






Meet Anthony Canales!

Originally from Peru, Anthony has been with us for five years. He’s single, has one son, and loves to visit new places in his free time. Anthony says Rockaway is the best company he’s worked for. Anthony’s focus as a Rockaway Senior Irrigation Technician is on higher-level troubleshooting and repairs, irrigation inspections, analysis, setup, programming, and monitoring of Weathermatics Smartlink controllers, and more. Anthony, thank you for your service to our clients and for being part of Team Rockaway!







Meet Nate Walsh Raborn!

As a Rockaway Agronomic Technician Nate helps keep your lawn healthy! Originally from Polk County, Nate follows in his father Mike’s footsteps, a longtime Rockaway Carpentry Technician. During his five months at Rockaway, Nate’s hard work and quick learning have helped us prepare for the Spring growth season. Friendly and a fast learner, Nate thrives in our team environment. He enjoys unwinding with Call of Duty after a productive day. Thank you, Nate, for being a part of Team Rockaway!







Meet Tony Carswell!

At 35 years old, Tony has 8 years of experience as a landscape technician with Rockaway and 27 years of landscaping experience considering he started in his dad’s business at age eight. He fondly recollects learning to drive on one of their tractors. Although he’s been allergic to dirt his entire life, he loves working outside for Rockaway. “I love working for Rockaway,” Tony says. As he was born and raised in Jacksonville Beach, we are fortunate at Rockaway that he chose to continue his career close to home. When he isn’t working, Tony loves spending time with his wife and four children, and baking is his favorite hobby. Thank you for all you do for us, our clients, and the community, Tony. It’s very much appreciated.






Meet Efren Cruz!

Rockaway’s Maintenance Operations Manager, Efren, brings a wealth of experience to the table. With 17 years in the industry, including 7 at Rockaway, his expertise is invaluable. Efren isn’t just a leader; he’s bilingual and actively hires, trains, and develops our team. He’s passionate about his work, stating, “I love what I do – teaching and helping improve efficiency.” Efren’s dedication extends beyond our team – his skills benefit our clients as well. Thank you, Efren, for everything you do!